Over the past three years an app has been growing across the world under the radar to older users of Instagram, Facebook and twitter. TikTok, which originally started out life as a music video app has grown to amass a following of other 300 million users since its inception three years ago.
Whether you’re a business, brand or an influencer, you can’t ignore this applications prevalence, especially for the Gen Z user group, a demographic that is notoriously difficult to break into and market to.
Like any other social media platform, the key to effective marketing and brand awareness is to have an app with a large following and high engagement rates, so what are the best strategies to grow your TikTok account in 2020?
Find Out What Hashtag is Trending
Hashtags are the currency of TikTok, without hashtags your content stands no chance of being discovered by other users. The more hashtags you use, the more visible you will become. It sounds simple in its most basic form, but you need to make sure that you are using the right hashtags for the job.
Any preparation that you put in will increase the visibility of your content, so it is worth the time evaluating and analyzing what hashtags are trending. Look at users within your target market and demographic and see what they are using and make sure that you use the same.
You want to use hashtags that are relevant to your subject matter and not just jump on the bandwagon with hashtags that aren’t, if you do this you will be overlooked. Assess which hashtags are getting the best responses and highest level of engagement and build your content around that so the link between both is smooth and seamless.
@ram_csbr333Rula ke gaya ishq tera 💔 #BackbenchersOnFlipkart♬ original sound – Ram
The More You Move, the Better
Being a Tik Tok star is different than other social media platforms. Tik Tok is heavily reliant on short video clips that need to be very impactful in a very short time. Hence, you should always give very large reactions, and even exaggerated ones.
Low profile Tik Tok clips with only talking or little movement usually have lower impact. If you want to influence people on Tik Tok, staying still or being serious is not the best strategy.
In fact the more crazy and wild you are, the better. Show different reactions or dances, or throw things into the air. This will help your clips attract more viewers in the long term. If you’re filming still life like plants, animals or food, make sure there’s a loud sound or human reaction somewhere in your clip too.
Get an Attractive Profile
Your Tik Tok profile will introduce you to the world. If you have an incomplete or boring profile, nobody will be motivated to follow you. Give as much information as you are comfortable with, including funny quirks about your personality and background. Check out some really interesting TikTok Username Ideas to make your profile stand out from the crowd.
Your profile is also important for you to start connecting with sponsors in the future if you choose to monetize your Tik Tok account by making sponsored posts.
Make Original Content
If you are going to lip-sync a song that 10,000 other people are already lip-syncing to, that’s not going to help your content stand out. In fact, your content might just end up being buried under a pile of the same type of clips. You can still lip-sync to the song but add your own twist to it.
Dress up in a funny costume, let your pet cat dance along with you, or do it while standing upside down. There’s a million ways you can make a popular hashtag your own while still adopting popular trends.
Be a Part of Tik Tok Challenges
Challenges can be downright ridiculous, but they can also be fun. Some of the most popular challenges on Tik Tok include the drinking tea while holding it with your chest challenge, Dream Feet dance challenge, and Superstar Mix Dance Challenge.
Being a part of these trendy challenges will definitely increase your visibility on Tik Tok since it’s what a lot of people are watching. You may even find your video being on the recommended watch list. Remember that your clip for these challenges should be very different from other people.
Be Well Groomed
It’s no surprise to find that attractive people get more views on Tik Tok. This doesn’t mean you have to be drop-dead gorgeous. Even plain looking people have a huge Tik Tok following. The key here is to be well groomed.
You should always make sure you look well rested and fresh. Trim your facial hair ( if you have any), work your eyebrows, put on some makeup, comb your hair and brush your teeth. Being messy and a slob on camera will not get you far.
Remember that this isn’t about physical beauty or attractiveness, but personal hygiene, neatness and cleanliness.
Be Regular in Your Content
The mark of a good influencer on any platform, including Tik Tok, is to have regular content. This means you should posts videos on a daily or weekly basis. It’s advisable not to go more than 2-3 days without content. The attention span on Tik Tok users can be very brief so you need to work hard to hold your followers attention.
Regular content that keeps your audience laughing, interested or entertained is the way to gradually build up a strong follower base. It’s advisable for you to start having a schedule and set deadlines for yourself too.
Research is suggestive of the fact that Influencers are going to be bigger and more important on TikTok than they have been on Instagram, which is really saying something. An influencer cans be an amazing inroad to a community or niche that are you struggling to break into.
Find an influencer that matches your brand values, reflects your business and is willing to collaborate with you. You don’t want to have this as a one off arrangement, you want to the option to work together on a frequent basis, that way you will become a feature of their followers, which in turn will increase the likely hood of them following you. Influencer marketing is all about collaboration and sharing ideas and content, they provide an excellent way to expand your reach and increase your growth.
Use Tik Tok With Other Social Media Platforms
Gaining a following on Tik Tok alone often comes with the help of other platforms like Facebook, Twitter and Instagram.
If you want to create your own brand, you should try linking up all these different platforms. For example, post your Tik Tok videos in Facebook and link them on Twitter.
The more platforms you use the more people you reach on a whole. These new ideas for Tik Tok videos will help you get where you need to be in terms of online influence.
Know What Type of Videos Do Fans Love The Most
If you want to get more views and likes on your Tik Tok videos, you should know all of the most popular videos on the app. What types of videos get the most attention, come let’s take a look at these Tik Tok video ideas:
1). Cute Song Imitation Videos
Being cute and cuddly is just one part of viral Tik Tok videos. You also have to imitate equally adorable songs with actions, either with your hands or with your whole body.
Usually, these songs will be trending on Tik Tok, and you will know which ones are the most popular. You should try to be among the first to cover these songs so that you can capture the audience as fast as possible.
2). Funny Dance Videos
Short but funny dance videos with the correct hashtags have a lot of influence. You’ve got to be sure to pair them with the correct songs.
It’s great if you can pick a song that’s currently popular and trending as this will increase the chances of your video being found. The dance doesn’t have to very long or complicated. Instead, it should be short enough to be a meme.
3). Tell Funny Stories
Telling short funny stories while incorporating your own little twist in the video is a good way of entertaining people. It can be anything, even asking a simple question. Don’t let the short time frame discourage you.
Be brave and tell your own stories, like what you saw while walking down the road of hanging out with your friends. Just make sure you keep it hilarious.
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4). The Latest Memes
One of the best memes that popped up on Tik Tok last year was the ‘Months with Dora’ meme. People soon took that up with various other shows too. The meme basically illustrated how people began imitating Dora the Explorer the longer they watched that show.
If you can catch trends like these and make it your own with your own favorite shows or things, then you’ll have an original idea worth watching. Basically, you don’t have to copy it wholesale, just get the concept right.
The Mexicans have infiltrated Tik Tok pic.twitter.com/EtZx0mRmJL
— So Mexican 🇲🇽 (@SoMexicans) January 4, 2019
5). Clips of Objects Singing
One of the memes that went viral on Tik Tok was clips of a herd of objects singing Adele’s hit song ‘Someone Like You’. You can really take this idea and run with it for your Tik Tok videos. It can be any old object in the home and doesn’t even need to be moving.
The trick is to pair it with a suitable song to give the object a soul and make it look like a real person is performing the song.
6). Clips of Your Cute Pets
You really can’t go wrong with clips of cute pets. Whether they’re performing tricks, reacting to your voice or just hanging out and having a good time, pets attract a lot of attention.
So it’s time to get your cat, dog, hamster, turtle or Sugar Glider on camera and start collecting those fans. Keep the music as adorable as your pets, and make sure they feel comfortable being filmed too.
The more authentic your pet’s reaction is, the better it is for your video. Make sure you choose the shots where your pet gives you the most sincere reactions. This will make the clips all the more interesting/
7). Change The Lyrics To Something Positive
Do you like a song? Well it’s time to give that song a more current update. It’s time to get that song to reflect current sentiments.
Promote understanding, anti-racism, gender diversity, love for the environment and more. The more your message resounds with the public, the more views you’ll get.
All you have to do is sing over parts of certain songs that you feel you want to change. Make sure the lyrics match the tempo, and you have a clear singing voice. Most importantly, make sure your lyrics are about positivity like love and acceptance.
— 🐊kitty is seeing SKZ+ATZ !!!🐊 ⁷ (@_Jaehyeong_) January 5, 2019
8). Oddly Satisfying Videos
Oddly satisfying Tik Tok videos is a concept that can better be described as a feeling. These types of clips make people have a sense of satisfaction. It can be a clip about a perfectly cut cake, it can be a square tile fitting in to a square space perfectly.
It can also be clips of people who make you feel that they’ve done things perfectly and to the dot. There’s no messiness. Everything just comes together in such a neat and precise manner. These types of videos are called oddly satisfying, and you can make them quite easily. The secret is to get things in perfect accuracy.
9). Process of Your Artwork
If you are an artist that can create pictures, sculptures, comics, figurines or crafts, you should film your creative process. These types of videos that show the process of your creation are pretty much welcomed on Tik Tok as many enjoy seeing the creative process of an artist.
It will also help promote your work on this social media platform and give you more exposure in the long run. You may also want to add creative twists to your videos to make them stand out among the crowd.
10). Perform a Harmless Stunt (Stay Safe!)
It will be great if you can come up with a completely safe and non-hurtful stunt to pull off, and you pull it off without hurting yourself. Please be reminded that we’re not asking you to do anything dangerous.
Don’t risk your safety or health. Make sure the stunt is something very safe and you can’t actually hurt yourself by doing it. It also has to look very nice for the camera. If you can pull off this safe stunt, you’ll definitely get lots of attention.
It’s all about the best ideas for you to create wonderful Tik Tok videos to skyrocket your followers and fans.
If you have any ideas want to share with me, please comment below to let me know.