Could This Cream Give You The Perfect Look?
“Eliminating the need to buy various different creams and lotions, BB cream is a great product for all skin types and is one of the hottest trends this season”
Beauty Products On The Rise
The demand for beauty products is rising substantially in urban as well as rural areas and the beauty industry is going under a transformation with a new breed of innovative cosmetics and personal care products. The rise in disposable income, great awareness about various beauty products, easy availability through online portals and great results, are crucial factors that attract young consumers including men and women to buy beauty products for clear, glowing and fair skin.
A Snapshot Of The Current Scenario
A recent survey by Associan has revealed various aspects of the beauty and personal care industry and listed below are the highlights of this study.
- From 2005 to 2015, there has been a substantial increase in the consumption pattern of cosmetics, amongst teenagers. And the desire to look good and presentable is the main reason for this boom.
- Thanks to these grooming products, almost 68 per cent young adults feel confident.
- While 62 per cent young consumers prefer to buy beauty products online, 45 per cent visit their local convenience stores.
- The herbal cosmetic industry is also making its mark with an expected growth rate of 12 per cent.
- The Indian men’s grooming market is growing rapidly with 42 per cent growth in the last five years.
- 20-30 per cent of the total salon business comes from men’s grooming treatment.
BB Creams Creating A Buzz
Several international brands like L’Oreal, Lakme, Maybelline, Nivea and Color Bar are leading the market with amazing products like lipsticks, BB creams, nail paints, skin revitalization creams and lotions, primers and foundations etc. Herbal brands too are not far behind and are proving to be tough competition to big brands like Bobby Brown, Make Up Forever, Mac etc. Products from Forest Essentials, Biotique, Himalaya, Blossom Kocchar, VLCC, Dabur, Lotus etc. are also creating a lot of hype in the market. But amongst all, BB creams are creating a lot of buzz amongst women all over the world.
The Wonder Cream
Eliminating the need to buy various different cream and lotions, BB cream is a great product for all skin types and is one of the hottest trends this season. An all-purpose lotion, BB cream performs five or six different skin care functions very easily. It can moisturize, act as a primer, foundation, otter sun protection, repair your skin and act as a concealer too. Hence, this wonder cream could be all you need for a perfect look.
BB (beauty balm, blemish base or blemish balm) is highly popular among consumers in Korea and East Asian markets. A study by NPD Group revealed that although only two per cent people bought BB cream, four out of five people said they will buy the product again!
With a comprehensive set of functions, BB cream is composed of various components like zinc oxide, titanium oxide, anti-ageing components like peptides, antioxidants, vitamin A, E, C; moisturizing components like hyaluronic acid, glycerin, components like licorice and arbutin for an even skin tone, light reflecting mica that oilers a luminous finish and silicone based dimethicone that serves the purpose of foundation. In a nutshell, BB creams oiler the following:
- Antioxidants, vitamin C, and E that evens out the skin tone and helps reduce wrinkles
- Hyaluronic acid provides hydration, and hence the result is soft, supple, moisturized skin
- SPF in the BB cream protects from the sun
Do BB Creams Really Work?
Being a powerhouse of super ingredients with amazing skin soothing qualities. it is imperative to analyze whether these claims by BB creams are true, Also, how far do these creams live up to expectations in each domain? Since, BB creams are made up of a lot of ingredients its texture might be a bit thick for some, who love to have a thin moisturizer on their face. Also, since BB creams come in limited hues it is very difficult to find the actual tone as per your complexion.
Another issue with BB creams is that it claims to have anti-acne ingredients which are not recommended for being used alongside SPF in a combined manner (as per FDA regulations). Nevertheless, BB creams are highly effective for people with normal to oily or mixed skin tones. However, people with sensitive skin or acne prone skin cannot use this cream because of the heavy dose of ingredients.
Wise To Experiment With Various Options
Since, the beauty industry is booming, a new product Is being manufactured every day. And there are numerous options when we talk about BB creams. Every brand has its own peculiar properties. Some may offer more coverage and less hydration, while others otter good moisturization with less coverage.
Therefore, it is advised to experiment with various options depending upon the needs of your skin, As far as the qualities of BB cream is concerned, it’s a thumbs up from those who love to wear light make-up and desire hydrated, luscious skin.