Format of Advertisement Writing, Classified Ads, and Types of Advertisement

WHAT IS AN ADVERTISEMENT?
An advertisement is a public announcement made through a popular medium like newspapers, magazines, television, radio and the cinema. An advertisement may be displayed on a placard as well. It is non-personal, oral or visual message regarding a product, a service or an idea.
Purpose: An advertisement attracts immediate attention of the public. It is a very potent tool for promoting sales or services. It is used to influence the minds, tastes and even motives of the masses. Remember, an advertisement is a play of words. It must be very attractive to catch the eye of the reader.

Format of Advertisement – Classified 

Look at the following classified ads from the newspapers:

COMPUTER
RENT/Sales/Purchase Computer, Also Buy/Sales Computer Parts, Upgrade, AMC, Repair, UPS, Printer & Internet. Ph: 27184842, 27181315, 98190179169    522114-L
SALE Pentium-Ill @ 14800, Celeron 500Mhz @ 10900, Pentium-II 266Mhz @ 9800, Pentium-I 166Mhz @ 7500,486 @ 3500. 27181315, 27184842, 9810179169   522115-L

HEALTH & PHYSICAL EITNKSS
FEEL Frozen, full range of world class beauty services, credit card accepted also. Contact Majid 9810585626. 9810561813.    521019-L
ENTER the world of paradise relaxing, soothing, mind blowing tension-free massage, “Relax” Contact 9810217510.    521532-L

HORTICULTURE
LANDSCAPING OF FARMHOUSE, Factory, houses & terrace garden etc. All type of plants & seasonal flowers variety available. Krishan Kumar 9811072404, 26804352.    HK-574-RD

INTERIOR DECORATION
RARE Crystal porcelain curios stone, wood, books, paintings Connoisseures only, Vijay 9810110671 and 26464660, 26473217, Delhi    IM-410-CA
SPECIALIST Aluminium Door/Window Partition. Devendra Indstries Sarai Rohilla. Ph: 25758224, 9811397642, 25054122    AC-2063-CA

KENNEL & LIVESTOCK
GENUINE pedigree dogs from Delhi’s genuine Kennel pick any Lhasa Dalmatian, Spitz, Boxer, German Shepherd, Labrador, Dachshund. Ph: 25176456, 25119180, 9811172134.    KP-876-CA
VTNAKO offer cute toy black & golden Pom, Poodle, Tan Dachsund, Black Cocker Spaniel, Dalmatian, Golden Retriever, Labrador; GSD GreatdanesBoxer pups. A-2 Naraina 25796911-22, 9810037770    NV-1204-CA

LOST & FOUND
LOST Lease Deed of Property No-15A/4, East Patel Nagar, New Delhi. If found return it to Owner on this same address. Shakuntla.    62538-CA
We Lost From C-102501 to 102510 & Form E-161236. Finder Pl. Cont. Jyoti Farm Eqp. & Fab., C-160, Naraina Ind. Area Ph.l, Nd-28    NV-1199-CA

MATRIMONIAL
RC GIRL fair & Slim from reputed family working in KSA as staff nurse 27/163 coming on leave. Contact 011-27284177, 0482-643439    AC.2045-CA
ALLIANCE invited for Keralite Christian CSI boy 27/175, working in Ltd Co from employed girl. Apply with Photo to Box 62684-CA Hindustan Times, New    Delhi – 110001

MOTOR VEHICLE
FOREIGN Consultants Cielo Gle 1996 last. Original single owner, beautiful excellent condition. 50,000 kms. Fully loaded. # 25738697.     MK -2156-CA

PACKERS & MOVERS
GEETA Packer & Movers for household goods car by Maruti Trailer, local shifting, branches all over India. 011-23521510, 9810200793.     520927-L
GLOBAL Packer & Mover (R) h. hold Indl. cars dorwqntl by sea & Air Br in all main cities 011-23625665 9810410548 Noida 9868064138.     521619-L

PROPERTY
DLF/Sushant Lok, plots/bungalow/flats, shops/showrooms/offices. Kashyap Estate Consultant: 26101326, 26108165, 9810006767, 9810058788. 521432-1,

FOR SALE
PHOTOCOPIERS xerox 102RE Rs. 18000/- quality product, all makes, rental also Cont: Manish Tel- 25790211. Xerox R’. 8000/- onwards, moneyvalue.     NV-1155-CA
BRAND New, German Dish Washer (Famous Miele), with original packing, also Three Year used, Large size Deep Freezer (German Miele) and some Vietnamese Furniture with fine Mother of Pearl work for sale. Contact-9810111112/26857738/26862277.     62388-CA

TRAVEL & TOURS
4N/5DYS Manah Rs. 5999/- p. CPI. inclusive Del- Manali-del Trfs on Map plan. GOA 3nJ4d Rs. 5999/- on cp. Contact:- 26155610, 26140308.     522249-L
19% Off On Indian Airlines, 11% Off on Jet Airways, 17% off on Air Sahara, free home delivery. Contact: 27481609, 27481610 (24 hours).     522116-L

Format of Advertisement Situation Vacant

Wanted a smart lady personal secretary for Director. Convent Educated, Handsome Salary and Perks. Contact: Full Marks Pvt. Ltd., Darya Ganj, New Delhi-110002     55216-SK

Main Characteristics of Classified Advertisements:

• They are categorised into columns according to different classes. The category is stated at the top.
• They are written in short catchy phrases and words.
• The language used is simple, factual and formal.
• They are short, concise andHo the point.
• All the relevant information is provided.
• Contact name and address is given.
• They are written in a box to attract attention.

Let us study various types of classified advertisements with the help of solved examples and note the essential details which must be included in each category.

1. SITUATION VACANT

Include these Essential Details:

• Begin with ‘Wanted’ or ‘Required’.
• State the name of the Company.
• Mention the post and the number of vacancies.
• State minimum qualifications and experience desired.
• Give age, sex and preferential qualifications.
• Mention pay scale and perks.
• State the mode of applying clearly.
• End with contact address and Phone numbers.

Format of Advertisement Situation Vacant Solved Examples

Question 1:
You are Personnel Manager of Green Bio-Products Ltd., Sector 18, Industrial Area, Faridabad. You need an efficient PA. / stenographer for your office. Write an advertisement for the ‘Situation Vacant’ column of a local daily.
Answer:

SITUATION VACANT

Wanted a smart, efficient P.A./stenographer for a leading manufacturing company. Qualifications-Graduate, age 25-30 years. Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference to those who can handle computers. Salary negotiable. Apply with complete bio-data within 10 days to Personnel Manager, Green Bio-Products Ltd., Industrial Area, Faridabad-18.

Question 2:
Hotel Lake View, Udaipur, needs young & smart lady receptionists. Write an advertisement to be published in the ‘Situation Vacant’ column of a local newspaper.
Answer:

SITUATION VACANT

Wanted convent educated, smart and young ladies in the age group 21-25 with plea¬sing personalities and fluency in communication to work as receptionists for a reputed five star hotel. Knowledge of a foreign language besides English will be preferred. Handsome salary and perks. Apply upto 30th June with complete bio-data and recent passport size photograph to Personnel Manager, Hotel Lake View, Udaipur.

Question 3:
You need two lady checkers for Globe Exports, Virat Nagar, Kolkata 700085. Write an advertisement to be published in the ‘Situation Vacant’ column of The Morning Star, Kolkata.
Answer:

SITUATION VACANT

Wanted two smart, impressive young lady checkers for a renowned export house based in Kolkata. Fresh graduates with good communication skills can apply. Attractive salary besides other benefits. Apply to Manager (HRD), Globe Exports, Virat Nagar 700085 up to 15 Nov.

Question 4:
You are P. Sharma of Varanasi. You want an English (a Mathematics! tutor for year daughter. Write an advertisement to be published in the classified columns of a local newspaper.
Answer:

WANTED LADY TUTOR

Wanted a lady tutor to coach a girl of class XII in English. Only ladies with a minimum five year’s experience of teaching S.S.C.E will be considered. Emoluments : travelling expenses plus 2000 to 2500 p.m. depending upon the calibre and experience. Contact: P. Sharma, 128L, Ring Road, Varanasi.

Question 5:
You are the Managing Director of Varun Enterprises, a leading garments export house. You need accountants for your Meerut office. Write an advertisement for the ‘Sitvation Vacant’ column of a local daily.
Answer:

ACCOUNTANTS WANTED

Wanted competent and experienced accountant capable of handling accounts independently. Commerce graduates having at least five years experience in a reputed firm will be preferred. Salary and perks according to the efficiency and performance of the candidate. Apply in confidence to Asst. Manager (HRD) Varun Enterprises, Meerut upto 25 March.

Question 6:
You are the manager, Herbal India Ltd. Draft an advertisement for your company for the post of two Sales Executives. Specify your requirements, qualifications, experience and personality of the candidates.
Answer:

SITUATION VACANT

Wanted two young and dynamic Sales Executives for our marketing division. Minimum Qualifications – M. Pharma. Work experience of at least 5 years. Proficiency in English, impressive personality & ready to travel. Good salary and other perks. Apply in confidence with complete bio-data till 15 March 2013 to Manager, Herbal India 6 B/247, Ashok Vihar, New Delhi-110070

Question 7:
You are the Manager of Sunrise Industries, Delhi Road, Bahadurgarh. You need two typists for your office. Write an advertisement for the ‘Situation Vacant’ column of a local newspaper.
Answer:

SITUATION VACANT

Wanted two typists, either sex, for our Bahadurgarh office. Candidates should be graduates and well versed in English. Salary according to qualifications and experience. Apply in person within a week. Sunrise Industries, Delhi Road, Bahadurgarh.

Question 8:
CMC a leading name in Computer Education requires Hardware Faculty at Ashok Vihar. Draft an advertisement in not more than 50 words for insertion in the ‘Situation Vacant’ column of a local newspaper.
Answer:

HARDWARE FACULTY

CMC requires Hardware faculty at Ashok Vihar. Competent persons proficient in H/W Assembling, Net Working, Troubleshooting, & S/W installation may appear for a walk-in-interview on 1st to 3rd Nov. between 11 am to 7 pm at B-96 Wazirpur Industrial Area, Ring Road, New Delhi. Salary and perks negotiable.

Question 9:
A reputed sugar factory in Muzzafarnagar, U.P. requires a Deputy General Manager for handling commercial and administrative functions. Draft an advertisement in not more than 50 words for publication in ‘Situation Vacant’ column of The Pioneer, Lucknow.
Answer:

DY GENERAL MANAGER REQD.

Wanted Deputy General Manager, for a sugar factory at Muzzafarnagar, U.P. to handle commercial and administrative functions independently. Age -45 years and above. Experience-15 to 20 yrs in sugar factories. Salary no constraint for deserving candidates. Send Bio-data within 7 days to General Manager Bansal Sugar Factory, Muzzafarnagar, U.P.

Question 10:
Orient Girls Hostel, GK-I, New Delhi needs the service of a warden. Draft an advertisement for publication in a local daily asking deserving candidates to appear for a walk-in-interview on 5 & 6 June from 9 am to 1 pm at B-3/58 (Ground floor) Safadarjung Enclave, New Delhi.
Answer:

WANTED LADY WARDEN

Orient Girls Hostel, GK-I, New Delhi requires a Lady Warden. Qualification: Graduate. Age: 40 Years & above. Experience: Minimum 5 yrs. Decent salary with perks and accommodation. Interested candidates may appear for Walk-in-Interview
on 5 & 6 June: Time 9 am to 1 pm
B-3/58 (Ground Flour) Safadarjung Enclave,
New Delhi.

Question 11:
You are the president of Darshan Education Foundation, Vijay Nagar, Delhi. You need Education officers to inspect and monitor the working of the chain of public schools run by your society. Draft an advertisement to be published in the classified columns of a local daily.
Answer:

WANTED EDUCATION OFFICERS

Wanted Trained Post Graduate candidates having at least 10 years’ Academic & Administrative Experience. Max. Age: 55 years, Job requirement: travel to various schools – inspection & monitoring of teaching work, office administration etc. Attractive remuneration package. Apply in confidence within 7 days with detailed bio-data to the President, Darshan Education Foundation, Kirpal Ashram, Vijay Nagar, Delhi-110009

Question 12:
‘Bindals’ a renowned garment store of Kamla Nagar, Delhi requires an experienced Floor Manager not above 45. Draft an advertisement to be published in the classified columns of a local daily in not more than 50 words.
Answer:

SITUATION VACANT
A renowned garment store of Delhi requires
Floor Manager

The candidate should be dynamic, responsible and highly experienced but not above 45. Good communication skills & pleasing personality plus points. Salary and perks; negotiable. Contact personally with detailed resume at: Bindals, Bungalow Road, Kamla Nagar, Delhi-110008

Question 13:
You are Personal Assistant to G.M., ABC Metal Tools Company. Your General Manager has asked you to draft an advertisement for a local daily in the classified column for the post of two engineers. Draft the advertisement in not more than 50 words.
Answer:

SITUATION VACANT
ABC Metal Tools Company, Kanpur

Required two qualified mechanical engineers with minimum experience of 5 years. Should be B.E. (Mechanical). Age: Not above 35. Remuneration as per suitability. Attend walk-in-interview on 2nd June at Convention Hall, Hotel Starlight, Kanpur from 2 p.m. onwards.

Question 14:
You are Sumita/Rajan running a telephone booth in the Central Market, Bhopal. Give a suitable advertisement for a telephone operator in ‘Situation Vacant’ column of Bhopal Times offering attractive remuneration.
Answer:

SITUATION VACANT

Wanted a telephone operator, smart, young, preferably graduate. Should be well conversant in both English and Hindi. Attractive salary. Those interested may contact Sumita, B/22 Central Market, Bhopal.

TEST YOUR SKILLS

1. You are the Personnel Manager of a leading industrial group. You need a lady receptionist capable of handling the large EPABX. Computer literate graduates, fluency in English, pleasing personality preferable. Write out an advertisement for publication in a newspaper.
2. RKD Financial Services Ltd, 91 Nehru Place, New Delhi requires a Company Secretary for its corporate office urgently. Write out an advertisement for a walk-in-interview to be published in the classified columns of a local newspaper.
3. You are Akhilesh of Tripura. You want a teacher of ‘Kathak’ for your younger sister. Write out an advertisement to be published in the classified columns of a local newspaper.
4. You are the Medical Superintendent of Jeevan Jyoti Hospital, Okhla, New Delhi. Give a suitable advertisement for two staff nurses in the ‘Situation Vacant’ column of The Times of India, New Delhi (Word limit: 50 words).
5. You are the General Manager of Primrose Software Solutions, Agra Cantt, Agra. You need faculty members for your centre with knowledge of e-commerce. Draft an advertisement to be published in The Times of India’ under ‘Classified columns’ (Word limit—not more than 50 words).
6. You are the General Manager of Brakes & Brakes India Limited. You want to appoint two sales representatives for your company. Give an advertisement to be published in the classified columns of a local daily (Word limit: 50 words).
7. You are the General Manager of a leading industrial concern. You need a Chartered Accountant for your office. Draft an advertisement in not more than 50 words to be published in The Times of India, New Delhi, under the classified columns.

2. SITUATION WANTED

Here it is an individual who seeks a job. Include the following essential details:

• Qualifications and experience.
• Age and sex.
• Nature of the job sought.
• Minimum salary acceptable.
• Contact address and phone numbers.
  

SOLVED QUESTIONS

Question 1:
You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai ! Bangalore. Draft a suitable advertisement for the ‘Situation Wanted’ column of a National Daily.
Answer:

SITUATION WANTED

A highly experienced young export executive in top export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected:
? 35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195

Question 2:
You are Anil Verma of 257, Moti Nagar, New Delhi. You have just passed B.E. (Electrical) in first division from a prestigious Engineering College. You are in need of a job in or around Delhi. Write an advertisement for the ‘Situation Wanted’ column of The Times if Tridin.
Answer:

SITUATION WANTED

A first Class B.E. (Electrical) from I.I.T. Delhi seeks a job in or around Delhi. At present working with a private firm in Alwar. Salary expected: 7 12,000. Please Contact: Anil Verma, 257, Moti Nagar, New Delhi-110039. Phone: 25278431

TEST YOUR SKILLS

1. You are a Chartered Accountant with ten years’ experience. You need a part-time/ whole time job. Draft in 50 words an advertisement for a newspaper giving particulars of qualification, experience, salary acceptable etc.
2. An experienced Production Manager conversant with latest techniques in cement production seeks placement in a reputed company. Write an advertisement for publication in the ‘Situation Wanted’ column of a national daily.
3. You are a commerce graduate with 8 years’ experience of keeping account. You want a job in some MNC/Corporate House. Prepare an advertisement to this effect.
4. A lady secretary having five years’ experience in a Placement Agency seeks change in a reputed business / Industrial House. Draft in 50 words an advertisement for publication in a local daily.

3. SALE AND PURCHASE OF PROPERTY/VEHICLES/HOUSEHOLD GOODS ETC.

Essential Details (General)

• Begin with for Sale/Purchase or Available/Wanted.
• Mention the type of accommodation/Vehicle/Household item.
• Give a brief physical description.
• End with contact address & phone numbers.

(a) Property: (Specific details)

• Specify size, floor, number of rooms etc.
• Mention fixtures and fittings.
• Give the location and surroundings
• Price expected/offered.

SOLVED QUESTIONS

Question 1:
You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary details in about 50 words.
Answer:

FOR SALE

For Sale Ashok Vihar, DDA flat, first floor, two bed-rooms. Drawing/Dining with full interiors, Car parking available. North / park facing, located near main market. Reasonable price. Contact: M.L. Goyal, 27263412

Question 2:
You want to purchase a flat. Draft an advertisement in about 5o words for a newspaper, detailing your requirements and your capacity to pay.
Answer:

FOR PURCHASE
Property

For purchase DLF Flat in South City / DLF Colony with three bed-rooms, D/D with family lounge. Comer flat preferred. Price around 20 to 25 lacs. Bonafide owners or dealers to contact. M.K. Bhasin, 12, Pandara Road, New Delhi-110001. Phone 23285062.

(b) Vehicle: (Specific details)

• State model/year of manufacturing.
• Specify the condition/mileage done.
• Give colour, accessories etc.
• Price expected/offered.

SOLVED QUESTIONS

Question 3:
You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be published in the ‘For sale’ columns of The Times of India.
Answer:

FOR SALE

Available Maruti 800 DX, 2000 Model in excellent working condition. White scratchless, self driven, sparingly used. Average 18 km a litre. All accessories intact. Expected Price not below 1.40 lacs. Contact. Malhotra, 24673289

Question 4:
You want to purchase a second-hand Hero Honda motor-bike. Draft a suitable advertisement in about 50 words for publication in a local daily.
Answer:

FOR PURCHASE

Wanted a second hand Hero Honda motor cycle 1999 or 2000 model in excellent running condition. Average around 40 kms per litre. Complete Documents. Tax paid. Price not to exceed 26,000. Interested parties to contact. S.K. Joshi, 30-C, Janakpuri, New Delhi. Phone 25763434

(c) Household goods: (Specific details)

• Mention brand, model, year of manufacturing.
• Specify material, in case of furniture.
• Give the present condition.
• Quote price offered/expected.

SOLVED QUESTIONS

Question 5:
You possess an acre of land in the heart of the city. You want to dispose of this property since you have decided to buy a flat. Write an advertisement to be published in a national daily, giving all the necessary details. You are Krishan of Moti Nagar, Delhi.
Answer:

FOR SALE

Available for sale an acre of land in the heart of the city, connected with road from two sides, transportation facility available at 24 hrs. Adjacent market and police station, lush green surroundings, price negotiable. Interested parties may contact Krishan, B-234, Moti Nagar, Delhi or call on 9954328709

Question 6:
You are Ranjeet /Rekha of 751, Greater Kailash, New Delhi. You want to sell the first floor of your newly constructed house. Draft an advertisement in not more than 50 words for publication in The Indian Express under their classified column, marked, ‘Property’. Include all relevant details like location, type of accommodation and contact address, including telephone number etc.
Answer:

FOR SALE
Property

Available for sale the first floor of a newly constructed house comprising two spacious bedrooms with attached bathrooms, a large drawing-cum-dining room and a large kitchen. East facing. Located near Shopping Plaza. Price negotiable. Interested parties may contact Ranjeet / Rekha, 751, Greater Kailash, Delhi or Call on 26512727.

Question 7:
You are Amarnath of No. 26, Nai Sarak, New Delhi. You want to sell your car as you are leaving for abroad. Draft an advertisement in not more than 50 words for publication in The Times of India giving details of make, model, condition, expected range of price and giving your contact address as XYZ Tel. No. 26000981.
Answer:

FOR SALE

For sale a brand new Maruti 800 c.c. with AC fitted 2002 model, white colour in excellent condition with all accessories intact. It has run for only 1634 kms. Owner leaving for USA. Expected price ? 1.6 lacs but can be negotiated. Interested parties may contact Amarnath, 26, Nai Sarak, Delhi or Call on 26000981.

Question 8:
You want to sell a pair of hybrid milch cows. Draft an advertisement giving suitable details to be published in the columns of a daily newspaper.
Answer:

FOR SALE
Livestock

Available for immediate sale a pair of hybrid milch cows 5 years old, daily yield 25-30 litres, vaccinated, perfectly healthy. Daily fodder requirement 15-20 kg. Price negotiable. Contact: Dhillon: 235 Agrafaroms, Kamal or call on Phone 0184-22728879

Question 9:
You are an industrialist interested in an independent guest house in a very good locality in your city. Draft an advertisement in about 50 words to be published in a local daily.
Answer:

FOR PURCHASE
Property

Wanted a spacious and well-built house in a very good locality in South Delhi prefer¬ably near the airport. Exquisitely designed, self-contained 4/5 bedrooms with a Drawing / Dining room and lounge. Bungalows in Vasant Vihar, South City or DLF Enclave preferred. Interested parties may contact Sudhir Properties or Phone 25730249.

Question 10:
You want to sell your typewriter. Write a suitable advertisement in about 50 words to be published in the ‘For Sale’ column of a local daily.
Answer:

FOR SALE

For sale 1998 model portable Remington typewriter in excellent working condition. Brand new look. Expected price around ? 3000. Interested parties may contact on weekends: R.C. Sangar, 257, Harrison Road, Delhi-110006. Tel 22362368

TEST YOUR SKILLS

1. You are Raman Malhotra. You have been recently transferred to Vijayawada, AP and want to sell certain household goods. Draft a suitable advertisement in not more than 50 words for the ‘Sale and Purchase’ column of a local daily.
2. You are Manager, Infocom Network C-3 Main Shopping Centre, Vasant Vihar, New Delhi-110057. Draft an advertisement offering office furniture for sale. Give details.
3. You are Rohit of 105, Rajnagar, Ghaziabad. You want to sell your house. Write a suitable advertisement to be published in the classified columns of a newspaper.
4. You want to sell your Maruti 800 car as you are going abroad on an assignment. Draft a suitable advertisement to be published in the classified columns of The Times of India, New Delhi. (Word limit-not more than 50 words)
   OR
   You want to sell your car as you are going abroad. Draft an advertisement, suitable to be published in The Hindustan Times under the classified columns. (Word limit : 50 words)
5. You propose to sell your flat as you are going abroad. Draft an advertisement for it to be published in The Times of India, New Delhi, under classified columns. (Word limit : 50 words)
6. As Manager of ‘Paridhan’ a readymade garments sales outlet—draft an advertisement for publication in the local dailies offering 20 per cent festival discount on all items.
7. You propose to sell your shop on main road of Kailash Colony, Delhi. Draft an advertisement to be published in The Indian Express under the classified columns.
8. You are Ashok/Ashita of Sitapur, Lucknow. You have got a foreign assignment and would be going abroad soon. You have a television set and refrigerator to sell. Draft a suitable advertisement to be published in the classified columns of The Hindustan Times, Delhi.
9. You want to dispose of your car, as you are going abroad. You are Harish of No. 10, Kailash Gaiy, Lucknow. Draft an advertisement to be published in the daily, ‘The Hindustan Times’, under classified columns.
10. You plan to sell your old car. Draft a suitable advertisement in not more than 50 words to be inserted in a reputed national daily giving all necessary details of the car.

4. TO LET

Essential Details:

• Begin with ‘Available’ or ‘Wanted’.
• State the type of accommodation to let or required on rent.
• Give brief description of the accommodation.
  — size, floor, No. of rooms etc.
  — fixtures and fittings.
  — location and surroundings.
• Rent expected etc.
• Contact address and phone number.

SOLVED QUESTIONS

Question 1:
You want to let out a flat. Prepare an advertisement to this effect for publication in a newspaper, giving location of the building, nature of accommodation, rent expected etc.
Answer:

TO LET

Available on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully furnished, well-ventilated. Walking distance from main market & taxi stand. Rent expected 5000 (fixed). Company lease preferred. Contact Subodh 2B/31, Sushant Lok, Ph. 27521012

Question 2:
You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a newspaper for suitable accommodation on rent to be used as a guest¬house for the company.
Answer:

ACCOMMODATION WANTED

Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi area preferred. Interested parties may please contact 5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876

Question 3:
You are Anurag/Aparna of 110, Swasthya Vihar, New Delhi and wish to let out a portion of your newly built house. Draft advertisement in not more than 50 words for publication in the ‘To Let’ column of The Hindustan Times, giving all necessary details like location, type of accommodation to be rented out, rent expected, contact address including telephone
number etc.
Answer:

TO LET

Available on rent basis the ground floor of a newly built house in Swasthya Vihar. Three bed-rooms with attached baths, a drawing-cum-dining room and a large kitchen. Garage with car parking facilities also provided. Rent expected around 10,000 p.m. Govt, officers preferred. Contact Tel. No. 22527894 or Anurag/Apama. 110, Swasthya Vihar, New Delhi.

Question 4:
You want to let out a portion of your house. Draft a suitable advertisement giving details to be published in the ‘To let’ column of a newspaper giving your contact number as Tel. 26252140.
Answer:

TO LET

To let a portion of a newly constructed bungalow on 750 sq. metres in Greater Kailash-II. Three bed-rooms, attached baths, drawing/dining, kitchen, lounge, garage. Rent expected around ₹ 15000 p.m. Only Bank Officers/Central Govt. Gazetted Officers need contact. C.K Khanna, A-27, Greater Kailash-II, New Delhi or Phone: 26257219

Question 5:
You want to hire accommodation for your newly started business in readymade garments in Chennai. Write out an advertisement for the same, to be published in the classified columns of The Hindu.
Or
You are a businessman who wants to set up a small garment shop in your city. Draft an advertisement seeking a suitable space for rent, to be published in the ‘Wanted Accommodation column of a local newspaper. Write the advertisement in not more than 50 words.
Answer:

ACCOMMODATION WANTED

Wanted on rent a showroom with carpet area of 1500 sq. feet in Central Chennai for our newly started ‘STYLO’ readymade garments. Ground floor preferred. Interested parties may please contact: R Srinivasan, 27 Elgin Road, Chennai or Phone 26978345.

TEST YOUR SKILLS

1. You have recently constructed a house with all the facilities in a posh area. As you have decided to give it on rent, draft a suitable advertisement for the ‘To Let’ column .of a local daily. Invent all the necessary details and contact address.
2. You want to let out a portion of your newly constructed independent house. Write an advertisement to be published in the ‘to let’ classified column of the Indian Express New Delhi. (Word limit: 50 words)
3. You are the General Manager of Spencers and Maxwell (P) Ltd. of Kolkata. Write a suitable advertisement for the classified advertisements of The Times of India for suitable accommodation on rent to be used as branch office of your company.
4. You are S. Mohan of 65, Urban Estate, Kamal. You are looking for a house on reasonable rent in north Delhi where you have been transferred. Write out an advertisement for publication in a newspaper, giving essential details of your requirements.
5. You are running a real estate agency in South Delhi. Write an advertisement for Saturday ‘Prime Estate’ column of The Times of India, New Delhi, giving details of flats/bungalows available for rent.
6. You are B.C. Rajan of 65, Mayur Vihar-I, Delhi-110091. You want to set up a small furniture factory-cum-sales-room in Gurgaon/Ghaziabad. Draft an advertisement seeking a suitable building on rent. Your advertisement is to be published in the ‘Accommodation Wanted’ columns of The Hindu.

5. EDUCATIONAL INSTITUTIONS

Essential Details:

• Give the name of Institution/its past record.
• Mention the courses offered, duration.
• Specify the eligibility condition.
• List the facilities available and fee structure.
• Quote the last date for registration/application.
• End with contact address and phone number.

SOLVED QUESTIONS

Question 1:
You are the secretary of the Indian Institute of Foreign Languages, Hyderabad. Draft a suitable advertisement to be published in a newspaper announcing the commencement of new courses.
Answer:

EDUCATIONAL

IIFL announces the commencement of its short-term courses in French, Chinese, Japanese, Spanish etc. Duration – 6 months. Eligibility – Senior Secondary. Excellent faculty. Computerised training. Incentives for early birds. Ten per cent seats free. Send in your application by the 16th May 20XX or Contact Secretary, Phone 24236709.

Question 2:
You are the Director of National Institute of Vocational Studies, New Delhi. Draft a suitable advertisement for publication in a national daily highlighting some of the special features of your institute.
Answer:

VOCATIONAL STUDIES

NIVS offers diploma courses in Electronics, laser technology, computer and television hardware/software, fashion-designing etc. Duration – two years. Eligibility – Senior Secondary. Excellent faculty; Well furnished labs and workshops. One year training. Excellent past record of placement. Quarterly fee – ₹ 1500. Last date for Application – :30 May 20XX. Director National Institute of Vocational Studies, 27 Pusa Road, New Delhi. 25374098.

Question 3:
You are the secretary of Institute for Career Guidance, Sector 15, Gurgaon specialising in Career guidance and counselling. Draft a suitable advertisement to be published in a daily newspaper.
Answer:

CAREER COUNSELLING

Institute for Career Guidance, Counselling and Development of Personality holding summer camps from 1st May. Facilities for games, group discussions, personality development packets, elocution, interviews and histrionics. Training by panel of experts. Career oriented may apply by 20 April. Contact, Secretary, Institute for Career Guidance, Sector 15, Gurgaon. Tel. 26300636.

Question 4:
You are the Director of Coaching academy. Write an advertisement for publication in newspaper, for admission to the various courses being provided in your institute.
Answer:

EDUCATIONAL

Apex Business Management Institute offers one year diploma courses in computer programming and business management. Eligibility – Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/field work. Excellent faculty. Fee – ₹ 2500 payable quarterly. Last date for submitting applications – 25 June. Contact, Director ABMI or Phone 26259801.

TEST YOUR SKILLS

1. As the Director of New Star Orientations, a leading name in postal coaching for IIT-JEE and CBSE-PMT in India, write an advertisement for publication in a newspaper for the benefit of students aspiring for admission in prestigious engineering and medical colleges.
2. As the Managing Director of a bureau providing tutors for home coaching write out an advertisement to be published in the classified columns of a newspaper.
3. Miss Josephine, Tel. 25067067 has decided to start Beauty Care and Hobby Classes at her residence, 476, Ashok Vihar, New Delhi. Draft a classified advertisement for publication in a national daily.
4. You are the Secretary of Bright Vision Acting and Modelling Institute, Central Market, Kolkata. Write out a suitable advertisement giving details of the Diploma/Certificate courses offered by you.
5. As the Admission Coordinator of Sri Sringeri Sharda Institute of Management, Vasant Vihar, New Delhi-110057 draft a suitable advertisement giving details of the courseware, faculty and placement for the 2 year P.G. Diploma in Business Management. Ph. 26140589, 26140597 Fax: 26141811. Website—www.srision.org. E-mail: srisim@vsnl.net

6. MISSING PERSONS/PET ANIMALS

Essential Details (Common):

• Begin with ‘Missing’.
• Give brief physical description.
• Mention name, age & identifying features.
• Since when/from where missing.
• Reward offered.
• Contact address and phone number.

(a) Person (specific)

– height, complexion, build.
– clothes

(b) Pet (specific)

– breed, colour of fur/skin, etc.

SOLVED QUESTIONS

Question 1:
Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured with a. scar on left forehead and dressed in blue jeans and white shirt has been missing for a week. Draft a suitable advertisement for the. ‘Missing Persons’ column of a newspaper in about 50 words.
Answer:

MISSING PERSONS

Missing since 6 July, Shirish a young boy of 15, height 145 cms, fair complexion, blue eyes, short hair and a scar on left forehead. He was in blue jeans, white shirt and black shoes. Finder will be suitably rewarded. Inform SHO Dehradun. Phone- 2410000.

Question 2:
You are P.K. Bansal of 57 Rajendra, Park, New Delhi. Your pet dog Scabbie is missing. Write an advertisement for the ‘Missing Pet Animals’ columns of a newspaper.
Answer:

MISSING PET

Missing a dark brown, male labrador, 20″ high since last Friday. Scabbie is 2 years old, has white stripes. He has a hole on his left ear and a strap of black leather round his neck. Informer will be suitably rewarded. Contact P.K Bansal, 57, Rajendra Park, New Delhi. Phone-25246789.

Question 3:
Your nephew, a kid of 5, has got lost. Giving full details of the missing kid draft an advertisement for a. newspaper.
Answer:

MISSING KID

Missing since Monday afternoon, my nephew Shubham, aged 5, 86 cms, whitish complexion, curly hair, birth mark below right ear, wearing white shirt, grey trousers and brown shoes. Any one giving his whereabouts will be suitably rewarded. Contact : Priyanka 427 Greater Kailash-II, Ph. 25390012.

TEST YOUR SKILLS

1. An old man aged 68, poor vision, mentally upset has been missing for a week. Draft a suitable advertisement for the “Missing Persons’ column of a newspaper in about 50 words.
2. While going for a walk in the local park, you lost your little puppy. Draft an advertisement in about 50 words giving the details of your puppy.
3. Your pet cat Tabby has been missing for two days. Giving full particulars draft an advertisement to be published in the classified columns of The Times of India. (Word limit = 50 words)

7. LOST AND FOUND

Essential Details:

• Begin with ‘Lost’ or ‘Found’.
• Specify the item.
• Give brief physical description.
• Mention when/where lost or found.
• Reward, if any.
• End with contact address and phone number

SOLVED QUESTIONS

Question 1:
You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi. You lost your briefcase while travelling by bus from Laxmi Nagar to Connaught Place, New Delhi. The briefcase contains some valuable documents, including your Board’s certificate for Ml India Secondary School Examination. Draft a notification in not more than 50 words to be published in The Indian Express under their column “Lost & Found”. Include all necessary details about the lost briefcase to establish your claim.
Answer:

LOST AND FOUND

I lost my brown VIP ‘classic’ brand briefcase with ‘Prashant’ written near the handle, while travelling by DTC bus route no. 89 from Laxmi Nagar to Connaught Place. It contains some valuable documents. Finder will be suitably rewarded. Contact: Prashant, 202 Laxmi Nagar, New Delhi or Phone 27190048

Question 2:
You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your advertisement should not exceed 50 words.
Answer:

LOST AND FOUND

Lost black leather purse in DTC bus (route no. 315), while travelling between Lucknow Road and Red Fort. Beside cash it contains some very important bills and receipts. Finder will be suitably rewarded. Please contact: Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456.

Question 3:
You have found a briefcase while travelling by the A.P. Express. Write a suitable advertisement for the ‘Lost and Found’ columns of a national daily. State the details required for your satisfaction (Word limit = 50).
Answer:

LOST AND FOUND

Found last Monday a black VIP briefcase while travelling to Delhi by the A.P. Express. It will be handed over to the rightful owner after ascertaining the particulars, identification and contëht. Please contact: P. Narayan, 237, Hauz Khas Enclave, New Delhi or Phone 26572034.

Question 4:
You have lost library book issued in your name while returning home by a local bus. Write an advertisement fit for the ‘Lost and Found’ column of a local daily, giving the particulars of the book.
Answer:

LOST AND FOUND

Lost ‘Business Mathematics’ written by T.N. Bali issued from the school library. It bears a stamp of Ramjas Senior Secondary School No. 1, Daryaganj, New Delhi. It was probably lost in a CNG Bus, Route No. 47. Finder will be given a nice treat. Please Contact: Ashish Mehta, 2/37 L, Raja Garden, New Delhi-110032.

TEST YOUR SKILLS

1. You have lost your wrist watch in a public park. Write a suitable advertisement for the ‘Lost and Found’ column of a local daily.
2. Manoj Mishra has lost his marksheet and certificates of A.I.S.S.E. while travelling by EMU from New Delhi to Faridabad. Write an advertisement for the “Lost and Found’ columns of a national daily. (Word limit = 50 words)
   
3. You have lost your briefcase containing some important documents. Write an advertisement in about 50 words for insertion in a local daily. Give details of the briefcase and your contact address.
4. You have found some documents in a hard plastic cover in the local electric train. Write a suitable advertisement for the ‘Lost and Found’ columns of a national daily in about 50 words. Specify details needed to make delivery.

8. TRAVELS AND TOURS

Essential Details:

• Begin with ‘Package Available’, etc.
• State name of travel agency.
• Specify destination and duration.
• Supply details of package—food/boarding/lodging, sight-seeing etc.
• Give estimated cost and special discounts.
• End with contact address and phone number.

SOLVED QUESTIONS

Question 1:
Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights/4 days in Mauritius for f 10,000 per person. Draft an advertisement for publication in a national daily in about 50 words. Give necessary details.
Answer:

TRAVELS AND TOURS

Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-star hotel, sight seeing included. ? 10,000 per person. Special discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave, Delhi. Phone: 25362000.

Question 2:
Globe Travels, G-76, Connaught Circus, New Delhi, offers its patrons cheapest air tickets for any destination by an airline besides offering consultancy and exchange service. Draft an advertisement for publication in a national daily in about 50 words.
Answer:

TRAVELS & TOURS

Cheapest air tickets available for any airline, any destination. New York-35,500; San Francisco-35,000; Toranto-34,500; London-19,400. Visa insurance consultancy, buy/sell currencies. Visit Globe Travels, G-76 Connaught Circus, New Delhi. Phone : 23723777, 23355055, 23355955.

TEST YOUR SKILLS

1. Travel professionals G-14 Nehru Place, offers a 13 day tour to Far East (Thailand, Singapore, Malaysia, at wholesale price t 29,999 including air-ticket, accommodation, breakfast & sight-seeing. Draft an advertisement for ‘Travels & Tours’ column of The Hindustan Times.
2. Venus Travels, 99 Ansal Chambers II, Bhikaji Cama Place, New Delhi, offers attractive holiday package at Chail for 2 nights/3 days in Rashi Resorts at concessional rates. Draft an advertisement for ‘Travels & Tours’ column of The Times of India, New Delhi.

9. BUSINESS PROPOSALS

Essential Details:

• Begin with ‘Wanted’ or ‘Available’.
• State specialisation/service offered/required.
• Quote special terms/facilities, if any.
• End with contact address and phone number.

SOLVED QUESTIONS

Question 1:
Write a suitable advertisement in a national daily for Novex (India) Corporation, a leading hosiery manufacturer concern offering wholesale dealership, agencies and retail outlets, (word limit: 50).
Answer:

BUSINESS

Wanted distributers for ‘Novex’ brand hosieries. Wholesale dealers, agencies and retail outlets. Attractive terms and business discount in addition to trader’s commission. Interested parties may contact Sales Manager, Novex (India) Corporation, Ludhiana or Phone: 24370124, 24250024, 25553324.

Question 2:
You are the director of ‘Pawan Hans’ a placement agency with excellent track record. You provide skdled as well as unskilled workers to business establishments, construction companies and manufacturing houses. Draft an advertisement for a national daily offering your services to your prospective clients.
Answer:

PLACEMENT SERVICES

Available for immediate employment, skilled as well as unskilled workers suitable for business establishments, construction companies and manufacturing houses. For consultancy and confirmation, contact: Pawan Hans, 2/21 Kirti Nagar, New Delhi. Tel.: 5276688, 5270188.

TEST YOUR SKILLS

1. You have just started your own business but you have fallen short of money. Write an advertisement in about 50 words for the ‘Business’ column of a newspaper inviting a partner who can invest ₹ 5,00,000.
2. Mayur India, a well established marketing group, based at Agra, seeks agencies, franchise and/or distributorship for northern India. Write a suitable advertisement for a newspaper.
3. You are the Finance Manager, Kuber Investments, Chandigarh. Write out a suitable newspaper advertisement offering tempting and liberal terms on loans to your prospective clients, (word limit: 50 words)
4. Sahni Enterprises, Faridabad, the manufacturer of Global Air Conditioner, seeks agencies, franchise and/or distributorship for western and central India. Write a suitable advertisement to be published in a national daily.

10. MATRIMONIALS

Essential Details:

• Begin with Wanted/Alliance or Proposal invited.
• State boy/girl.
• Educational/Professional qualifications.
• Service/Profession — income.
• Age, height, complexion, build.
• Caste/subcaste — religion.
• Qualities sought in partner.
• End with Box No C/o the daily.

 

SOLVED QUESTIONS

Question 1:
A highly placed IT professional settled in London seeks alliance with an exceptionally beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable advertisement for the ‘Matrimonial’ column of a national daily.
Answer:

BRIDE WANTED

Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall NRI settled in London as CEO of a reputed firm. Exceptionally beautiftd, highly educated and cultured girl between 21 and 25 and at least 5’-4” tall. Only status Punjabi families. Box 867 B, The Times of India, New Delhi.

Question 2:
Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa Aggarwal girl, working as Sales Officer in a leading export house.
Answer:

BRIDEGROOM WANTED

Proposal invited for a Bisa Aggarwal girl, 25 years, 158 cm, working as sales officer in a leading export house, income in six figures per annum. Parents having business at Mumbai and Overseas. Boy’s merit main consideration. Professional with business background preferred. Early and decent marriage. Write to Box No. 7364, The Times of India, Mumbai-400001.

TEST YOUR SKILLS

1. Your younger brother, an MBA from IIT Bangalore, is working as Purchase Officer in an MNC. He seeks an alliance with an exceptionally beautiful, educated and cultured girl. Write a suitable advertisement for him for publication in The Hindustan Times.
2. A retired army officer is looking for a suitable match for his smart, convent educated daughter. Write out a matrimonial advertisement for publication in a newspaper.

COMMERCIAL ADVERTISEMENTS
OR
DISPLAY ADVERTISEMENTS

Commercial advertisements are inserted by leading manufacturers, establishments, organisations etc. for the publicity and promotion of their products, services or some events.

Main Characteristics:

• Designed for commercial purposes.
• More space, more expensive in terms of the advertising costs.
• Visually attractive — varying font size or shape.
• Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches.
• Proportionate spacing.

Essential Details:

• Name of the company/institute/organisers, etc.
• Details regarding the product/event/educational course etc.
• Special offers of discount, if any
• Address of the company/institute/organisers, etc.

SOLVED QUESTIONS

Question 1:
M/s Bright Vision have produced a new television named ‘Home Theatre’. Draft an advertisement for a local daily to promote the sale of the television. Offer a Kodak Camera free along with the television to those who buy it before March 30.
Answer:

Question 2:
Draft a display advertisement to promote the sale of Ajanta Steel Tubes and Pipes.
Answer:

Question 3:
National Rail Museum and Railway Women Welfare Central Organisation are organising an exhibition on Nehru and Railways and an on-the-spot Drawing and Painting Competition for Bal Diwas as the Indian Railways completes 150 years of glorious service. Draft a display advertisement for publication in a newspaper.
Answer:

Question 4:
On behalf of Jagdish Store, a leading supplier of furnishing material, draft an advertisement offering special Diwali discount on Bed Sheets and Towel Sets.
Answer:

Question 5:
As the Manager of Bhawna Securities and Financial Services Ltd. G -52, Ashok Vihar, New Delhi, draft an advertisement offering concessions and freebies to your customers on car loans.
Answer:

Question 6:
You are the Director of ‘Bright Tutorials’, an academy providing intensive as well as extensive postal coaching to students appearing for IIT-JEE and CBSE-PMT etc. Write an advertisement for publication in a newspaper.
Answer:

Question 7:
On behalf of a young T.V. producer, draft an advertisement to attract young faces and cute kids to act in mega T.V. serial with multistar cast.
Answer:

Question 8:
All India Publishing House in collaboration with International Trade Authority is organising 14th International Book Fair at Pragati Maidan for a week beginning from 23rd July. The exhibition will be inaugurated by HRD minister Smt. Smriti Irani. Write an advertisement for publication in national dailies.
Answer:

Question9:
‘Farmfresh Foods’, innovators in packaged farm products want to launch their new product ‘Tender Green Peas’. Draft a suitable advertisement giving details of the product and launching offer in about 50 words.
Answer:

Question 10:
As a travel agent, construct a suitable advertisement offering an attractive package to Kullu-Manali during the summer.
Answer:

TEST YOUR SKILLS

1. ‘Environmental News’ is a weekly environment awareness magazine. It is offering a 20 per cent discount as well as an attractive gift on an annual subscription of ? 399. Draft an advertisement for a newspaper in about 50 words.
2. Escort Shoes wish to announce their annual clearance before Diwali. Construct a suitable advertisement.
3. You are a builder and the proprietor of ‘Dream House Construction’. Draft a suitable advertisement for a new multi-storeyed residential building for sale to the public. Include details like area, surroundings, facilities, etc.
4. You are the proprietor of a finance company. You have a special scheme for car loans/ house building loans for public. Construct an advertisement in about 50 words.
5. Draft a commercial advertisement for the inauguration of beauty clinic/boutique/health club/sports complex, etc. Don’t exceed 50 words.
6. As the Director of Orient Institute Pvt. Ltd., draft an advertisement for Senior Secondary students aspiring for a career in Business Management/Information Technology. Give details. Don’t exceed 50 words.
7. Your company ZENITH PENS Pvt. Ltd. is launching a range of ZENITH designer gel pens. Construct an advertisement to promote the sale, (word limit: 50)
8. M/s WANG SUNG have produced a new washing machine named “WASH WELL’. Draft an advertisement for a local daily to promote the sale of the new model. Offer a Diwali bonanza: free Philips transistor.
9. On behalf of the Ministry of Environment & Forests, Government of India, draft an advertisement for publication in a newspaper urging the people to obtain a ‘Pollution
   Under Control Certificate’ for their vehicles. Point out the damage to respiratory system by dangerous gases such as carbon monoxide, sulphur dioxide and hydrocarbons.
10. As the General Manager of Ramneek Orchards and Gardens (P) Ltd., Mussorie prepare an advertisement for a national daily offering farm houses for sale to general public. Give details of land/trees/surroundings & facilities, (word limit: 50)
11. You are Viney Gupta, Trade Advisor to Canadian High Commission, New Delhi. Draft
    a display advertisement exporting general public to visit WATER ASIA 2003 and connect to Canadian technologies for water and waste water treatment, (word limit: 50).