Spiro Raise Nearly $3M From Investors to Sell CRM tools

For any business, small or large, developing strong relationships with customers is a critical factor for success. Using customer relationship management (CRM) software can help companies organize important data from multiple locations into one convenient interface.

The ability to track and analyze every interaction with a customer or prospect increases customer engagement and keeps the customer where he or she belongs - at the center of your focus - and helps you close more deals and win more business.

Spiro wants to sell CRM software to companies who are circumvent to traditional CRM software.

CEO of Spiro and its co-founders Andy Levi(CTO) and Justin Kavo(Vice president of growth) originally set out to build AI products that would help CRM.

CRM software is designed to help businesses meet the overall goals of customer relationship management (see Webopedia’s CRM definition). Today’s CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer’s known history and prior interactions with your business.

CEO and its co-founders started hearing from people that weren’t using any CRM at all. At the small-business level, Pipedrive and ProsperWorks CRM tied for the highest overall satisfaction score and Salesforce CRM earned the highest overall market presence score. In the mid-market segment, Salesforce CRM received the highest overall satisfaction score and earned the highest overall market presence score. Finally, at the enterprise level, Salesforce CRM earned the highest overall satisfaction score and the highest overall market presence score.

Because of all these issues, the team started extending its approach, constructing a full platform for what Honig described as proactive CRM. It accomplishes the job of CRM, but with enough automation that most of the tedious data entry goes away.

Many users discussed the lack of integration between CRM solutions and third-party services; some users mentioned that the tool they used didn’t have the ability to support APIs, either. Users said that they struggled when they wanted to sync customer information and data with other tools such as marketing automation or applicant-tracking systems.

Many users explained that the biggest hurdle when utilizing CRM solutions aside from the expected learning curve was the difficulty in customizing them to work well in their environment. A lot of things comprised with this software email inbox. It can automatically update and create customer profiles based on who you are mailing. It can also make recommendations, for example about when you should be following up with a lead.

Most of the interaction can be done from spiro email.

“Our goal is to make CRM go away,” Kao said. “We really want to take this recommendation engine to the next level.”

There are almost 500 customers for spiro. Many of those come from traditional manufacturing sector.

The startup is announcing that it has raised $3 million in seed funding led by Geekdom Fund, with participation by MassVentures, Hyperplane Venture Capital and New Harbour Partners. “We often get asked, ‘Why does the world need a new CRM platform?, ” Honig said. “We believe — and the Geekdom guys agree with us — that there are just people and companies that CRM has not reached.”