{"id":12212,"date":"2020-03-26T08:56:55","date_gmt":"2020-03-26T03:26:55","guid":{"rendered":"https:\/\/versionweekly.com\/?p=12212"},"modified":"2020-03-26T08:57:56","modified_gmt":"2020-03-26T03:27:56","slug":"whatsapp-sees-40-surge-in-usage-globally-says-study","status":"publish","type":"post","link":"https:\/\/versionweekly.com\/news\/whatsapp\/whatsapp-sees-40-surge-in-usage-globally-says-study\/","title":{"rendered":"Here&#8217;s how you can reduce data usage on WhatsApp &#8211; 40% surge in usage globally, says study"},"content":{"rendered":"<p>NEW DELHI : Instant messaging app WhatsApp has seen 40% spike in global usage as people look to stay connected amid rapidly spreading coronavirus (COVID-19), which has lead to social distancing and lockdowns worldwide, global research firm Kantar said in a study on Wednesday.<\/p>\n<ul>\n<li>The study delves into consumer attitudes, media habits and consumer expectations as the world buckles under contagion fears of the deadly virus<\/li>\n<li>WhatsApp saw 27% increase in the usage in the early phase of the pandemic and 41% in mid-phase<\/li>\n<\/ul>\n<p>The study delves into consumer attitudes, media habits and expectations of people from brands as the world buckles under contagion fears of the deadly virus.<\/p>\n<p>According to the study, Facebook-owned WhatsApp saw 27% increase in the usage in the early phase of the pandemic and 41% in mid-phase. The usage has surged by 51% in the countries which witnessed the late phase of the pandemic.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"l0oTei2yjy\"><p><a href=\"https:\/\/versionweekly.com\/news\/whatsapp-status-quotes-and-messages-love-sad\/\">Best Whatsapp Status Quotes and Messages Ever [Love, Sad, Cool, Cute, Short, Attitude]<\/a><\/p><\/blockquote>\n<p><iframe title=\"&#8220;Best Whatsapp Status Quotes and Messages Ever [Love, Sad, Cool, Cute, Short, Attitude]&#8221; &#8212; Version Weekly\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/versionweekly.com\/news\/whatsapp-status-quotes-and-messages-love-sad\/embed\/#?secret=l0oTei2yjy\" data-secret=\"l0oTei2yjy\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Increased usage across all messaging platforms has been biggest in the 18-34 age group. WhatsApp, Facebook and Instagram have all experienced over 40% increase in usage from under 35-year olds.<\/p>\n<p>Spain experienced a 76% increase in time spent on WhatsApp. Overall Facebook usage has increased 37%. China experienced a 58% increase in usage of local social media apps including Wechat and Weibo.<\/p>\n<p>The study surveyed more than 25,000 consumers across 30 markets, the first wave of COVID-19 Barometer research provides brand owners with clear direction on how to ensure their brands stay connected to their customers during the pandemic crisis.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"keNh2wfgvs\"><p><a href=\"https:\/\/versionweekly.com\/news\/whatsapp\/whatsapp-hidden-features-tips-and-tricks-to-know-in-2020\/\">WhatsApp Hidden Features, Tips, and Tricks To Know In 2020<\/a><\/p><\/blockquote>\n<p><iframe title=\"&#8220;WhatsApp Hidden Features, Tips, and Tricks To Know In 2020&#8221; &#8212; Version Weekly\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/versionweekly.com\/news\/whatsapp\/whatsapp-hidden-features-tips-and-tricks-to-know-in-2020\/embed\/#?secret=keNh2wfgvs\" data-secret=\"keNh2wfgvs\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>As countries move deeper in to the pandemic, media consumption increases across all in-home channels. In later stages of the pandemic web browsing increased by 70%, followed by a 63% spike in (traditional) television viewing and social media engagement increasing by 61% over normal usage rates.<\/p>\n<p>The study also stated that there is a crisis in trust. Traditional nationwide news channels (broadcast and newspaper) are the most trusted sources of information with 52% of people identifying them as a \u2018trustworthy\u2019 source. Government agency websites are regarded as trustworthy by only 48% of people, suggesting that government measures are not providing citizens around the world with assurances and security. The findings also reflected the loss of trust from recent election cycles, social media platforms are regarded by only 11% of people as a source of trustworthy information.<\/p>\n<p>A significant part of the study deals with consumers\u2019 expectations from brands. As high as 78% of the respondents expect the brands they chose to take care of employees\u2019 health while 62% favoured flexible working hours. 41% of the respondents favoured the brands that support hospitals and 35% picked those which were helpful to the government.<\/p>\n<p>There is very little expectation that brands should stop advertising with only 8% of respondents identifying it as a priority for brands. As many brands consider \u2018going dark\u2019 to save costs Kantar estimates that a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world.<\/p>\n<p>For those that do continue advertising a clear majority of consumers expect advertising to make a positive contribution to society. This can be done by highlighting how a brand is helpful in the new everyday life (77%), inform about their efforts to face the situation (75%) and offer a reassuring tone (70%).<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"qN8UbJXewX\"><p><a href=\"https:\/\/versionweekly.com\/news\/whatsapp\/stop-making-these-10-whatsapp-mistakes-right-now\/\">Stop making these 10 Whatsapp Mistakes Right Now<\/a><\/p><\/blockquote>\n<p><iframe title=\"&#8220;Stop making these 10 Whatsapp Mistakes Right Now&#8221; &#8212; Version Weekly\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/versionweekly.com\/news\/whatsapp\/stop-making-these-10-whatsapp-mistakes-right-now\/embed\/#?secret=qN8UbJXewX\" data-secret=\"qN8UbJXewX\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>There are clear pitfalls to be avoided in advertising during the pandemic which includes not exploiting coronavirus situation to promote the brand (75%) and avoid humorous tones (40%).<\/p>\n<h3>Here&#8217;s how you can reduce data usage on WhatsApp<\/h3>\n<p>The instant messaging platform is widely used to share photos, videos, documents, and also for voice and video calls. This could definitely eat a lot of data from your monthly pack and also pull down data speeds.<\/p>\n<p>Owing to a nationwide lockdown due to the coronavirus outbreak, majority of employees across sectors have been forced to stay indoors and work from home. The sudden surge in media consumption could potentially put a heavy load on the internet infrastructure, leading to slower speeds and worse \u2014 no connectivity.<\/p>\n<p>WhatsApp is one such app which is used by millions of users across India. The instant messaging platform is also widely used to share photos, videos, documents, and also to dial voice and video calls. This could definitely eat a lot of data from your monthly pack and also pull down data speeds.<\/p>\n<p><strong>Here are some ways through which you can reduce data usage on WhatsApp:<\/strong><\/p>\n<p>Disable auto-download settings<\/p>\n<p>WhatsApp users can send or receive an unlimited number of photos, videos and other media content. If the media auto-download option on WhatsApp is enabled, it will not consume a significant amount of data over time, but also fill the smartphone\u2019s storage.<\/p>\n<p>To disable media auto-download on Android,<\/p>\n<p>\u2014 Go to WhatsApp Settings<\/p>\n<p>\u2014 Tap on \u2018When using mobile data\u2019 and select\/de-select the kind of media that you do not want to get auto-downloaded using mobile data.<\/p>\n<p>\u2014 The same steps should be followed for disabling media auto-download when connected on Wi-Fi.<\/p>\n<p>To disable media auto-download on iOS,<\/p>\n<p>\u2014 Go to WhatsApp Settings<\/p>\n<p>\u2014 Tap on Data and Storage usage<\/p>\n<p>\u2014 Here, you can open each type of media type and select if you want WhatsApp to auto-download on Wi-Fi only or when connected to cellular as well. You can also disable media auto-download by selecting \u2018Never\u2019.<\/p>\n<p>Low data usage for calls<\/p>\n<p>Among the most popular features of WhatsApp include the ability to make voice and video calls using mobile data or Wi-Fi.<\/p>\n<p>To reduce data consumption when using WhatsApp call, disable the \u2018low data usage\u2019 under the \u2018Call Settings\u2019 section.<\/p>\n<p>Limit chat backup<\/p>\n<p>WhatsApp gives users the option to take a backup of their chats and other media shared on the app. While taking backup is important, it is recommended that users should disable auto chat backup on WhatsApp if possible.<\/p>\n<p>To do so, go to WhatsApp settings &gt; Chats&gt; Chat backup &gt; Select \u2018Off\u2019 under auto-backup.<\/p>\n<h3>WhatsApp: How to See Deleted Messages on Android?<\/h3>\n<p><iframe loading=\"lazy\" title=\"How to See Deleted WhatsApp Messages\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/JT1myNbdp1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>How to scan WhatsApp Web from your phone?<\/h3>\n<p>STEP 1: Open WhatsApp<br \/>\nOpen WhatsApp on your phone and also on desktop<\/p>\n<p>STEP 2: Open Settings<br \/>\nAfter opening WhatsApp, open Settings on your phone<\/p>\n<p>STEP 3: QR code<br \/>\nClick on WhatsApp web\/Desktop and you will see QR code on the mobile screen<\/p>\n<p>STEP 4: Scan QR code<br \/>\nScan the QR code with the one displaying on the desktop by placing your mobile camera towards the desktop screen.<\/p>\n<p>STEP 5: Final step<br \/>\nNow, you can easily view all the chats and messages on the big screen after scanning the QR code<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI : Instant messaging app WhatsApp has seen 40% spike in global usage as people look to stay connected &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Here&#8217;s how you can reduce data usage on WhatsApp &#8211; 40% surge in usage globally, says study\" class=\"read-more button\" href=\"https:\/\/versionweekly.com\/news\/whatsapp\/whatsapp-sees-40-surge-in-usage-globally-says-study\/#more-12212\" aria-label=\"More on Here&#8217;s how you can reduce data usage on WhatsApp &#8211; 40% surge in usage globally, says study\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":11472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"jetpack_featured_media_url":"https:\/\/versionweekly.com\/wp-content\/uploads\/2020\/03\/Stop-making-these10-Whatsapp-Mistakes-Right-Now.png","_links":{"self":[{"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/posts\/12212"}],"collection":[{"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/comments?post=12212"}],"version-history":[{"count":0,"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/posts\/12212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/media\/11472"}],"wp:attachment":[{"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/media?parent=12212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/categories?post=12212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/versionweekly.com\/wp-json\/wp\/v2\/tags?post=12212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}