5 Australian digital companies to keep an eye on in 2018

It’s 2018 and the internet is everywhere. Everyone uses it for virtually all of their information gathering, money management and even shopping.  This means that getting a piece of the action is big business, and the industry is young enough that new players can make a big splash. Here are 5 Aussie organisations you should keep an eye on in the digital sector.

1. SEO Shark

SEO Shark is a digital marketing firm that was founded in 2006 by Lucas Bikowski. The company has grown from being a small operation in Sydney to the point where it currently operates nation-wide, with offices in Sydney and Melbourne, close to 50 staff members.

In an industry rife with over-promises and general misconduct, SEO Shark stands out as being one of the few genuinely useful and reliable firms out there – a look at their reviews will show a number of clients who have come to them after bad experiences with other SEO firms.

Along with Search Engine Optimisation services (getting clients to the front page of Google), Bikowski’s agency also manages PPC advertising (essentially Google and Facebook ads) as well as website optimisation, content writing and social media posting.

As the ecommerce trend grows, along with the increasing digitisation of the modern world, the demand for services like SEO will only grow along with it. This stands SEO Shark in good stead, and makes it a company with huge growth potential that you should definitely keep an eye on.

2. The Big Red Group

The Big Red Group was set up in 2017 and was co-founded by Naomi Simson and David Anderson.  Simson is the founder of RedBalloon, which began life in 2001 and reached an estimated $60 million turnover by 2015. The Big Red Group contains RedBalloon along with Marketics, Redii.com and Wrapped.com.

RedBalloon partners with experience based businesses (think restaurants and activities) to provide discounts to potential customers. It typically offers around 3000 discount experiences a year across Australia and New Zealand, from about 1000 suppliers.

Marketics uses AI technology called Albert to run digital marketing campaigns. Albert was developed to run the digital marketing for RedBalloon, and following success in this was transformed into a business run by Marketics that takes on clients from outside BRG.

Redii.com was also initially a part of RedBalloon’s internal software infrastructure, but is now a provider of employee recognition and reward software. The software allows businesses to identify hard-working and high-performing employees, so that they can focus on retaining them – as well as helping to motivate employees.

Wrapped.com retails colourful products and gift ideas. It allows artists to sell their work without needing to create an entire product line or give up their right to recognition.

Between them BRG brands look like a good bet to keep growing and the overall group is certainly one to watch.

3. InStitchu

InStitchu is an online suit tailor founded in 2012 by James Wakefield and Robin McGowan. It allows men to custom design their suit online, input their measurements and have the suit shipped to them.

Following the success of their website, Wakefield and McGowan opened up several showrooms in major Australian cities, and have now expanded to New Zealand and North America, with showrooms in Auckland and New York.

With their recent expansion into the US InStitchu is likely to continue to grow, making this Australian start-up a major online business to keep an eye on in 2018.

4. Klika

Klika was started in 2005 by Ian McLellan, Boris Zaitsev and Scott Gladstone, and is an online retailer selling everything from wine and guitars to portable home dance poles. Products are mainly home and lifestyle related, with fitness equipment, home improvement kits and camping gear all featuring in the range.

Klika has steadily increased its product range and distribution area, to the point where it now ships Australia wide. Its convenience factor, along with the huge product range, means that it should continue to grow.

5. Canva

Graphic design giant Canva only launched in 2012, although it is already being used by a huge number of design agencies and large corporations. Co-founders Melanie Perkins, Cliff Obrecht and Cameron Adams launched the platform in response to students at the University of Western Australia finding it very difficult to learn and use existing graphic design programs like Photoshop.

Today Canva has offices all around the world. Already a very successful Australian digital company, it will be very exciting to keep an eye on them and see what comes next!

These 5 agencies can all expect to grow even further in the next few years, and they will be fascinating to keep an eye on in 2018 to see what they can do next!


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