Tommy Hilfiger and Hugo boss Follow Suit by Unveiling Android wear 2.0 Smartwatch


The much-anticipated smartwatch revelation by Tommy Hilfiger and Hugo boss has finally taken place. This comes at a time when the popularity of android wear 2.0 time pieces continues to grow as people try to keep up with new technology and trends.

The two brands are hot on the heels of Diesel fashion brand that revealed its smartphone a few hours earlier. The watch is based on Google’s pioneering Android Wear that has brought a new feel in the smartwatch world. Android Wear 2.0 is the third update from the company since its initial launch in 2016 and is expected to be more advanced than its predecessors.

The disclosures were delayed as potential manufacturers waited for Google to finally release the latest update. This followed months of fine-tuning the software with five developers having been involved in the process since May. The slow speed of releasing the updates led to fewer smart watches being launched in 2016.


Just like Diesel, the announcements by Hugo Boss and Tommy Hilfiger happened during the BaselWorld 2017 event that happened this week. According to pundits, the announcements are depictive of a growing market and competition among the sellers and more revelations by other players are also expected.

Powered by revolutionary Android Wear 2.0., the smartwatch will most likely come with improved styling, better watch faces, built-in standalone apps, fitness & messages options and many other features. Users expect the timepiece to be more user-friendly and suited for day-to-day wear courtesy of the improvements by Google.

Pictures of the watches, prices and the wearable devices were disclosed to the consumers and many people expressed lots of optimism. However, detailed information on the features, specifications, connectivity options, display size is somewhat insufficient to make a final judgment.


The Tommy Hilfiger TH24 smartwatch features a Qualcomm Snapdragon Wear 2100 chipset that is famed for performance and reliability. It, however, doesn’t come with heart rate sensor and NFC and will be retailing for about $299.


Hugo Boss “Touch” is the Company’s first Android Wear smartwatch and will be available sometime in August. Constructed from carbon black IP stainless steel, the watch is expected to sell for about $395. It features NFC support, interchangeable straps, and Android Pay. It, unfortunately, it does not feature heart rate sensor.

The sturdy-looking Diesel watch also runs on Snapdragon Wear 2100 chip, which powers the TH24 by Tommy Hilfiger and will retail at approximately $325. However, nothing much is known regarding its display size, NFC support, connectivity options, but just like its competing brands, people expect to see interchangeable straps, NFC support, and heart rate monitor.

Standalone apps are one of the main attractive features in android wear 2.0 smartwatch revealed in Baselworld 2017. A user will be able to undertake any task that is performed using smartphone. These include relying on Wi-Fi, Bluetooth or Cellular functions rather than cloud synching or phone tethering.

Despite the revelations at BaselWorld 2017, details about the launch of the smart watches in the market remain scanty and lead to people speculating. However, rumors and prediction point to the watches being available towards the end of this year, the earliest being August for The Touch by Hugo Boss.


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